Mobile: 07766 664 564
Office: 01277 362 948

Contact Tina Dulieu

‘Challenging You To Be Successful!’

Winner 'Corporate Vision Magazine Coaching Elite 2018'

Winner 'International Coaching Award 2015 Small Business Coach of the Year'

Finalist 'Outstanding Growth Coach of the Year 2014' for GrowthAccelerator

Mobile: 07766 664 564
Office: 01277 362 948

Contact Tina Dulieu


Hilary Westgarth, MD and Angela Westgarth, Sales Manager, AV UK Ltd

AV UK - Using DISC to recruit the right people and to build management strength

AVUK is a company dependant upon telesales teams. DISC was used in two different but equally successful ways with this client. Firstly, by the very nature of telesales, attrition tends to be on the high side and they wanted to address that; secondly the six-strong management team wanted to ensure that they understood each other well, utilised one another's strengths and were thereby as efficient and effective as they could be for the benefit of the business.

The verdict

From the telesales perspective, AV UK were able to identify a common personality type in their top three and longest-serving telesales employees and use that as a guide when recruiting new employees, this has been very successful.

From the management perspective they were able to acknowledge that they had an excellent combination of personality types who would have all areas of thought covered and to be able to appreciate, understand and utilise their strengths to greatest effect.

The client's experience

Angela Westgarth, Sales Manager at AV UK speaks of her experience: “We wanted to improve the attrition of our telesales staff and we asked Tina Dulieu of Coaching Dynamics to conduct and analyse the profiles of our top and longest-serving sales people to see if there was a commonality in their profiles. We were amazed to find that there was! This was like turning on a light bulb for us because this commonality wasn't what we had identified as being significant in the type of personalities that we employed.

The analysis of a prospective employee's DISC has become part of the recruiting process in looking for the personality types we know will fit in and do the job well. It also allows us to see the potential beyond the initial interview when a person might be nervous or not portray themselves at their best. We like the scientific aspect of DISC which helps us identify where an employee's strengths are and when extra training or mentoring might be needed to help them integrate well into the company and the role.”

Hilary Westgarth, MD of AV UK relays the benefits of DISC from her management team perspective: “I asked Tina to analyse the profiles of our management team. Through a workshop she helped us understand the process, personality types and how we could use that information to best effect. It was interesting and enlightening! We now understand how and why we react as we do, especially with regard to risk-taking business-wise.

We know who the analysers are and who wants the detail, who the drivers are and who can use their influencing skills to build relationships. We have adopted a new language too, it is not uncommon to hear, "You're being very D today, can you calm down a bit!' Or what you are asking is just so C, is that much detail really necessary?" It has brought about a greater understanding all round, helped us appreciate and respect each other's attributes and understand the parts of our personalities that differ from our own.”

Hilary Westgarth & Angela Westgarth

Is your business ready for some serious growth?

Business growth with Coaching Dynamics
Answer YES to every question below and your business could be ready for serious growth:
  • Are you an established business trading for 2+ years?
  • Do you employ between 5 - 100 people?
  • Do you have finance in your business to invest in growth innovations?
  • Are you willing to put time and resources into making growth happen?
If you are a driven ambitious business let Coaching Dynamics work with you to achieve your strategic growth ambitions.

What can DISC Personality Profiling do for you?

DISC personality profiling
DISC Personality Profiling is a proven tool used by Coaching Dynamics to help you:
  • Understand the way YOU do business
  • Ensure YOUR TEAMS work to their strengths
  • RECRUIT the right person for your team's dynamics
  • MOTIVATE your colleagues
DISCover more about how this dynamic resource can benefit your business by learning more about DISC personality profiling.

Would you like a proactive Management Team?

Management Team Coaching
Your Management Team is key to business success and growth:
  • Would you like motivated and inspired Managers in your business?
  • Is your Management Team as effective as you would wish?
  • Do your Managers have all the skills required to lead?
  • It is important to have effective leaders you can rely on.
Your Management Team should be leading the field and setting company standard. Learn how by vewing our management team coaching services.
Tina Dulieu of Coaching Dynamics is a Coaching Academy Licenced Trainer    Federation of Small Businesses    Bishop's Stortford Chamber of Commerce

"Provided a fresh new approach to the much known 'now, where, how' tutorial and gave an inspirational presentation and call to action."

Nick Watson
N.W. Consultants