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‘Challenging You To Be Successful!’

Finalist 'SME Business Awards 2021'

Winner 'Corporate Vision Magazine Coaching Elite 2018'

Winner 'International Coaching Award 2015 Small Business Coach of the Year'

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Office: 01277 362 948

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Our expert commentary and analysis is often requested by national and local business press and media, and our successes are often featured too!

Coaching Dynamics featured in Simarco’s Summer Staff Newsletter after Customer Service Training event.

Simarco International Customer Service Training event

During July, teams in Stoke attended Customer Service Training with Tina Dulieu of Coaching Dynamics.  There were 4 teams across departments who each spent a day with Tina at Stoke City Football Club’s conference rooms.

The day was a mixture of listening, discussion, activities, learning, sharing experiences and good practice, and even some psychology theory!  Everyone there was encouraged by Tina to view the day and information delivered with an open mind, to do some self-analysis on how they deal with customers both externally and internally (i.e. from different departments) and to look for ways or areas of how they deal with customers that they would like to improve on and the actions they would then take.

The day was full, with topics such as their own personal experience of customer service, representation of the Simarco brand, polite and courteous communication, listening and questioning skills, dealing with unhappy customers, avoiding negative phrases and replacing them with positive ones, and an interesting section called ‘Chat Etiquette’ on successful rapport and relationship building.  Two teams also had the opportunity to have lunch in the Directors’ box overlooking the football pitch - icing on the cake!

Central to all this was discussion of newly released ‘The Simarco Way’, particularly in relation to the Values and Culture of the company and how this can be integrated into each person’s everyday working both for themselves, their colleagues and their customers.  This was discussed and very well received by the teams.

Tina’s feedback is that everyone was receptive and lovely to work with and that she was particularly pleased with the teams’ contributions to the day, their attentiveness, openness and willingness to take something positive away with them and implement it.

A further follow-up day is planned towards the end of August to review the impact that the day has had on each person and the effect that any change of process, or change of mindset, has had for them, their customer interactions and the company.

Simarco International Customer Service Training event 2021

Coaching Dynamics is Celebrating in Style at the SME National Awards held at Wembley Stadium

Tina Dulieu - Business Woman of the Year 2020-21 Finalist

Being selected as a finalist in the Business Woman of the Year 2020/21 category at the National SME Business Awards, was truly an honour.  Mid-July brought the Grand Final, held at the prestigious Bobby Moore suite at Wembley Stadium, London. It was a wonderful evening and it was fabulous to dress up, celebrate and have some fun with my family and close friends who came to support me! Being a finalist in these national business awards was a proud moment indeed.  The trophy went to another worthy winner in my category on the night - my warmest congratulations to her and all finalists and winners. A wonderful achievement by all!      

I am so pleased to be recognised by the SME National awards.

Will Tina Dulieu of Coaching Dynamics be crowned Business Woman of the Year 2020?


We’re excited to share that our CEO and founder, Tina Dulieu, has been shortlisted for Business Woman of the Year at the national SME Business Awards 2020. It is an honour to be recognised and we can’t wait for the awards evening at Wembley later this year! 


The nomination highlights Tina’s support of many local and national businesses, charities and not-for-profits, and their owners and managers, over many years, acknowledging how she’s helped them to grow and flourish, in good times and in spite of economic downturns, and of course, over the recent Covid-19 lockdown. 


As a business owner and a former mathematics teacher, Tina brings a unique perspective to problem-solving and strategy.  For example, she helps businesses secure a bona fide cash injection from HMRC - often running to thousands of pounds - in the form of the Government Research and Development tax credits scheme. There are very few business growth coaches who have this skill and it is an important part of the ‘whole growth strategy’ for companies as they reinvest their rebates. 


In addition, Tina volunteers at the Robert Clack School delivering an Entrepreneurs’ Academy Course and trains in-house teams at Chess Homeless Shelter in Chelmsford. She is also delighted to sponsor a children’s martial arts school that teaches fitness and self-discipline, important disciplines for a child’s growth, important life skills in her view.  


Tina reflects, “I have only one agenda: to help my clients achieve their goals and ambitions and be hugely more successful than they would have been without my intervention. I’m told that my personable and supportive style together with a wise perspective on business distinguishes me within the business coaching industry. I am very proud to have been shortlisted for Business Woman of the Year 2020!”


Look out for an update and photos from the ceremony taking place at Wembley Arena in December this year.

Proud to be an official sponsor of the United Karate Association

Coaching Dynamics is an official sponsor of the United Karate Association

Coaching Dynamics is very proud to be an official sponsor of the United Karate Association (UKA), one of the most successful karate clubs in the UK. With dojos (schools) across Essex, Hertfordshire and London, they offer many children access to this wonderful discipline. At the current time, club members are in teams, pitching their skills against each other as part of the Junior Autumn League.

Owned by Ian Cuthbert and his two talented sons, Daniel and Luke, UKA have won and still hold many karate titles including National, European and World Championships.Their many students have also won titles making it a hugely successful club.

Karate is a fantastic sport. Originating in Asia, it was originally designed for self-defence but today, lots of people enjoy martial arts to build physical and mental strength. In particular it helps instil self-discipline, focus and sportsmanship in our young people, boosting self-esteem and keeping them motivated - all wonderful attributes for our business people, athletes and artists of the future.

Tina Dulieu explained, ‘I’m really proud and excited to be presenting medals to the Autumn Karate Junior League Champions on 7th December! Good luck to all competitors. Look out for photographs soon!

The Houses of Parliament calls Tina!

I was very excited to attend a debate at the House of Commons about ‘The Sisterhood’, earlier this month.  Along with a diverse group of game-changing women, the goal was to define a collective vision for what constitutes a 21st Century sisterhood. The debate was filmed and will be used as part of a documentary about women in leadership - look out for more details about this soon.


The debate centred on the statistic that many women wish that there was a real and dependable sisterhood - one that inspires, supports and shares. Questions were asked and discussed: ‘So why isn’t there one? Why do women feel unsupported by other women? What are the real and lasting benefits for a sisterhood and how do we make this work for every woman?’


It was a very interesting discussion with many viewpoints!   


The event was hosted by Shine UK Magazine and the Game Changers Women’s Leadership Network. SHINE UK magazine is all about the advancement of women and their careers. Through top level interviews that inspire and inform, they highlight female role models, celebrating success and unveiling the story behind our leading women. Now in its third year, it has generated a large following, including a readership of 150,000 in 28 countries and is one of the fastest growing digital publications for professional women.

Saunders needs your vote!

My clients, Saunders, Architecture + Urban Design, are delighted to have been nominated for a Hertfordshire biz4Biz award in the Business Services category. To make it through to the finals, they need votes and it would be wonderful if you could please vote for them! The voting process will take 1 minute and is really rather simple to do.  Closing date is 15th February.

If you are happy to help, please follow this link.

Your vote is greatly appreciated and on behalf of Saunders, thank you. 

PETA UK welcome new disabled team members

I am so proud of my clients, PETA UK, for gainfully employing disabled and disadvantaged members of our society. This has been a long held ambition for this Essex-based, family business and it has been made possible by a collaboration with Realise Futures CIC, a local social enterprise. PETA UK's new team members are shown in the image undertaking some light assembly and packing jobs in a structured and supported environment.
PETA UK designs, manufactures and supplies a range of ergonomic tools, aids and assistance devices for sufferers of arthritis and other conditions resulting in reduced grip strength. I wish them every success in the future and am sure their new team members will prove to be a huge asset in every way. 

Reflections: 100 years since women won the right to vote

On the day that women won the right to vote 100 years ago, I reflect on how fortunate I am to be living in these times of opportunity, not only for women but for us all. It would be another 10 years before women actually voted but we have come a long way since then.

In my role as a Strategic Growth Business Coach, I work with business leaders, both men and women, and take great pride in their successes. In this photo I am with Martin Williams, Kevin Seggery, Steve Hutchinson of Saunders at the SME National Business Awards at Wembley they have won several awards this year.

Maureen Graham and her wonderful team at Diamond Pharma Services have won two prestigious awards this year in their industry, OBN and TOPRA, and the fantastic Bridgitte Harley won Audiologist of the Year!

I've had personal successes this year too when I won Corporate Vision Magazine Coaching Elite Leading Coach in Essex and was a The Coaching Academy International Finalist Executive Coach of the Year.

So, it is wonderful to see that both men and women have the opportunity now to shine and be successful. Emily Pankhurst, us women have much to thank you for!

Saunders at National Business Awards

Congratulations to Saunders on reaching the SME National Business Awards Final at Wembley following their success as SME Regional Employer of the Year 2018! It was a fantastic evening enjoying opera, delicious food and entertaining company.  Saunders really is a wonderful company to work with: they have a strong team and professional work ethic. Looking forward to a successful 2019!!

ClubRight at National Fitness Awards 2018

In early December, ClubRight were at the prestigious National Fitness Awards 2018 in Leicester as sponsor of the Regional Gym of the Year South category.  We all had an excellent evening celebrating the successes of many wonderful Gyms and Fitness Clubs from across the country.  

Congratulations to all the winners and finalists!  I am really proud to be part of the amazing ClubRight team as Operations Director: the company continues to go from strength to strength, taking the sports membership management industry by storm!


The Coaching Academy International Awards 2018

I spent a wonderful evening at The Coaching Academy International Coaching Awards 2018 supported by my amazing family.  The event was at Latimer, Buckinghamshire, in November and I was very proud to be recognised by my own profession as a top 3 Finalist Executive Coach of the Year! 

The coaching profession is such a caring one with so many inspiring stories of how a real difference is made to people's lives in so many ways. Congratulations to all other finalists and winners.


Corporate Vision Magazine Features Coaching Dynamics

CV Magazine Article'Challenging You To Be Successful!' has always been the mission of Tina Dulieu and Coaching Dynamics.  Corporate Vision Magazine interviewed Tina on this very subject in Issue 11, Pages 24-25 of their November 2018 on-line magazine.  CV Magazine has a circulation of more than 130,000 top-tier professionals, business leaders and corporate decision makers in over 130 countries around the world!

The Corporate Vision Magazine article begins: "Coaching Dynamics delivers a complete strategic growth solution for SME businesses who have the determination, passion, vision and resources to sustainably grow their businesses.  Following her recent success in CV's 2018 Coaching Elite as the Leading Coach from Essex, we profiled and spoke to Tina Dulieu to discover about the exceptional coaching she provides to clients." ..... Read full CV Magazine Article.

Coaching Dynamics' Tina Dulieu Awarded Leading Coach from Essex 2018

It is with great pleasure that I announce winning the Coaching Elite 2018 Leading Coach from Essex Award by Corporate Vision Magazine. I am delighted and honoured to receive such recognition for my work in the industry and the positive contribution to the success of my business clients.

Corporate Vision magazine provides a wealth of news, features and comment on the corporate issues of the day. With a circulation of 130 000 internationally, it is an invaluable resource for leaders and decision makers looking to be informed and to learn techniques to improve the way they manage their operations, staff, technology, business partnerships, and supply chains with a view to creating a more profitable and successful business. 

Double TOPRA 2018 Award Win for Diamond Pharma Services

Double TOPRA Award Win for Diamond Pharma ServicesMy client, Diamond Pharma Services won both the Futures and the Support Award at The Organisation for Professionals in Regulatory Affairs – TOPRA Awards 2018. The Awards recognise the role of the Company’s expert regulatory services in supporting Kite Pharma's successful development of CAR-T cell immunotherapy for lymphoma and leukaemia.

Established in 2010, the TOPRA Awards recognise the achievement of individuals, teams and organisations in the regulatory affairs community. The Futures Award acknowledges the role of regulatory scientists in realising the potential of cutting-edge technologies and the Support Award recognises the critical role supporting organisations play in the drug development process and lifecycle of a drug.

Diamond won both categories and I'm so proud of both the team and the amazing work that they do!

Bridgitte Harley named Audiologist of the Year 2018

Audiologist of the Year 2018

Sincere congratulations to my client Bridgitte Harley for being named Audiologist of the Year 2018. A well-deserved and highly acclaimed award from her own industry - be very proud Bridgitte, you have an amazing practice and business!

Bridgitte is an audiologist and owner of The Hearing Clinic based in Radlett and Hitchin, Hertfordshire. Bridgitte and her team are highly specialised in their field and achieve the highest standards for their patients with their professionalism, care and dedication.

Excited to be a Finalist in The Coaching Academy International Awards 2018

I am so honoured and delighted to be shortlisted as a finalist in two categories of The Coaching Academy International Coaching Awards 2018! The Coaching Academy is a prestigious, international training company where I began my business and executive coaching journey 11 years ago. Being recognised by your own profession is exciting and humbling all at once.

I look forward to the awards ceremony on 17th November!

Diamond Pharma Services are Winners at the OBN Awards 2018

Diamond OBN Awards 2018Sincere ‘Congratulations!’ to the excellent team at Diamond Pharma Services for winning the Best Specialist CRO category at the OBN Awards 2018. Everyone at Diamond is so dedicated to their work and it’s always such a pleasure to work with them. Diamond are also finalists in two categories of the industry TOPRA Awards in November – I wish them every success!

My journey with Diamond started six years ago and I have supported them across a range of business elements including developing a Business Growth Strategy, Management Training, Executive Coaching and DISC Personality Profiling. Over the past 6 years, the company has quadrupled in size, turnover and profitability. I am very proud of their success and delight in seeing them go from strength to strength. 

Architectural Client Wins Employer of the Year Award 2018

Employer of the Year 2018 by the Hertfordshire SME AwardsMy wonderful client Saunders Architecture + Urban Desigh have been named Employer of the Year 2018 by the Hertfordshire SME Awards.

This is recognition for the hard work put in by the Saunders management team with whom I’ve been working for the past three years. The team has put in place a sustainable growth strategy plan and invested heavily in management and team training, and in marketing their business.

The Directors and Senior Management Team take great pride in the development of their people, encouraging personal development and skills acquisition to reach the highest standards.

2018 is Saunders' 30th year in business and this award is a fantastic birthday present for this very talented and hard working business.

Just Follow Your Dream and Do It!

The Coaching Academy for their “In the Spotlight”I am thrilled to have been interviewed by The Coaching Academy for their “In the Spotlight” feature. During my interview, I share just a few success stories from my time working as a professional coach - I am an Academy Licensed Trainer and was named Small Business of The Year by The Coaching Academy in 2015, and Finalist in The Coaching Academy International Coaching Awards 2018 (results November).  

The article begins: "Our 'Clients’ Success Story Series’ this week continue with a quick Q&A session with TCA Small Business of The Year 2015, Tina Dulieu, where she shares her successes making a great living as a professional coach. We hope you enjoy…" 

Read the full interview by The Coaching Academy

Saunders Architects Finalists at Inside Housing Awards 2018

Inside Housing AwardsMy client, Saunders Architecture + Urban Design, have been named finalists in two categories for the prestigious Inside Housing Awards.

Their development for Crest Nicholson at Kilnwood Vale has been shortlisted for the Best Build for Rent Development category. Their second nomination is for Brandon House, again for Crest Nicholson, in the Best Residential Development (over 71 homes) category.

I wish the whole team the best of luck at the awards night in November 2018.

Saunders Architecture + Urban Design named Business of the Year 2018

Saunders win Business of the Year South Herts Award at the Inspiring Hertfordshire 2018 AwardsIn true recognition of their achievements, Saunders Architecture + Urban Design won the Business of the Year South Herts Award at the Inspiring Hertfordshire 2018 Awards. The team was overjoyed to receive this recognition for their 30 years in business and their continued desire to deliver great architecture, practical yet sensitive urban design, and fantastic client service.

I have been working with Saunders for a few years now and am very proud of all they have achieved during this time. They are a great team, fully focused on delivering the best possible designs and service, and are passionate about growing their business in a sustainable way now and for the future.  

Congratulations to everyone at Saunders!

Coaching Dynamics Guest on an Essex Radio Station

Andrew Morgan of the Essex based 'Switch Dunmow' Radio Station invited Tina Dulieu of Coaching Dynamics to be his guest speaker on 15th October to discuss her business and personal story.

Tina had a great time saying 'Andrew was a fabulous interviewer giving me the opportunity to discuss my business successes, my personal story and my vision for the future. We mixed chat with music and some laughter too! I really enjoyed the experience.'

Listeners heard how Tina is a Growth Coach for Growth Accelerator, a Government co-funded opportunity for businesses with high growth aspirations to reach their potential. Tina also told her personal story of how she has formed and run two successful businesses plus some inside information about her lovely family (husband and two children), their support and her pride in her son and daughter who have grown into adults to be proud of.

Details of Coaching Dynamics at and Switch Dunmow Radio Station at

Coaching Dynamics Guest on an Essex Radio Station

Novo Construction Growth Accelerator Success

Novo Construction Growth Accelerator SuccessCoaching Dynamics’ clients, Danny Taylor and John Grehan, Directors of Novo Construction, Hertfordshire, are delighted to celebrate their successful completion of the GrowthAccelerator programme that they completed with Business Coach Tina Dulieu.  Danny and John also celebrate winning a £2.5 million contract.

Tina Dulieu of Coaching Dynamics is a Coaching Academy Licenced Trainer    Federation of Small Businesses

"Contemporary training combined with a flexible adaptable style delivering an impact and relevance. We have all thoroughly benefited, both individually and collectively."

Terry Mahoney, MD
Evinox Energy Ltd