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‘Challenging You To Be Successful!’

Finalist 'SME Business Awards 2021'

Winner 'Corporate Vision Magazine Coaching Elite 2018'

Winner 'International Coaching Award 2015 Small Business Coach of the Year'

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North Yorkshire Moors Railway Managers Complete Year-Long Programme

This week I delivered the final part of the year-long Management & Leadership Programme at the North Yorkshire Moors Railway and the Coaching Dynamics course was completed! Our final session together covered Interview Techniques followed by a Certificate Presentation ceremony and a lovely Christmas buffet lunch. We concluded the day with some Personal Goalsetting followed by a day of individual executive coaching sessions to round off the programme.

A huge ‘Well Done!’ and thank you to all participants in all that you have learned, successfully applied and accomplished. Be very proud! This is not the end but the beginning of the next stage of your leadership journey and I’m excited for what is next for you.

Thank you also to the Senior Management Team for your support this year and kind words at the certificate ceremony.

It has been a fascinating year and I am left in awe of the fantastic work, passion and dedication of everyone at the NYMR who strive daily, under often challenging circumstances, to keep the steam and diesel trains running both physically and financially, put on events for the public and protect our national steam train heritage. You do amazing work!

Orbit - an interactive tool to create a 3-year strategic plan

Building excellent and trusting relationships with my clients is central to the success we have together. Such is the case with the wonderful people at Ampersand Associates, surveyors, designers and technical experts. We have been working together on programmes since 2016, and they call upon my expertise for business strategy programmes and team development periodically as required. We have just finished a 10 session programme over 6 months over which time, we updated their 3 Year Strategic Plan called an Orbit. This looks at every element of their business and is used to determine growth plans.

I’ve been using the Orbit strategy since being introduced to a basic version of it during the Growth Accelerator days (a Government funded scheme 2012-15) and developed it to the next level of strategic planning and functionality, at the time using Visio to manually update it. In recent times I have developed an interactive, agile, easily and automatically-updated new version of the Orbit, with planning information and data of the business automatically linked to the front Orbit diagram.

Planning ahead for every part of the business is very exciting and essential; creating new lines of thought, ideas, innovation and direction that had not been previously contemplated! And so it was with Ampersand Associates!

If you are interested in creating an easily updatable 3 Year Strategic Orbit Plan for your business, please message me and we can discuss the potential and options.

Ampersand Associates Strategic Orbit Plan

“Tina gave me the confidence to stand tall and know my voice mattered”

I'm sure many people have read, or know about, Simon Sinek's mantra of 'know your why'. I've fortunately always had a clear vision of why I do what I do, but every now and again the realisation that my work truly does have a positive impact on others reminds me once again of that 'why'.

I was reminded once again when I received this wonderful and heartfelt testimonial from the lovely Emma Marshall, Finance Director of Pulse Cinemas. Such a glowing testament helps to strengthen my resolve to always do the best I can for my clients; caring about them while being objective, listening to their challenges, enjoying their successes and sharing my knowledge, experience and expertise in the best way I know how. I want them to hugely benefit from our work together and, by engaging with me, be more successful in every way than before we met.

Pulse Cinemas Testimonial

That is my 'Why'. What is your 'why'?

Sharing communication skills with the North York Moors Railway

It’s always a pleasure to come to Yorkshire and work with the fabulous people at the North Yorkshire Moors Railway! We have shared several days with deep-dive workshops (and a fair amount of mirth too!) plus mentoring with both the Senior Management Team and Management Team on the current programme. The season is well under way now, the stations are busier and the teams have much to juggle to keep the wonderful experience they provide running smoothly as well as manage all the personnel, both employed and volunteers. Skills learned, discussed and applied all help with efficient and effective functionality. Our focus this month was Communication Skills and Effective Delegation, including role mindmapping.

Sharing communication skills with the North York Moors Railway

ClubRight at Elevate 2023

It was great to spend time with some of the fabulous ClubRight Team at Elevate 2023 Fitness Exhibition

The observant amongst you will have noticed that I am wearing a different ClubRight t-shirt to the rest of the team. This is because the others are wearing the newly released ClubRight Pay turquoise- blue t-shirts that were promoting our amazing new and highly cost-effective direct debit facility that is already saving our gym and fitness centre customers hundreds and even thousands of pounds annually. I am wearing our standard ClubRight grey/orange t-shirt.

The team had a great day, giving out very popular orange gym bags and meeting lots of potential new customers.

ClubRight at Elevate 2023 Fitness Exhibition

Gold award for the wonderful Fredericks of London Florists Team

I’m so delighted to see that the wonderful talent of the team at Fredericks of London Florists has been recognised with a Gold Award at the Chelsea in Bloom competition!

It is so exciting that they were part of this incredible event and to receive such prestigious recognition, acknowledging their artistic vision and attention to detail.

Fredericks of London are committed to delivering excellent designs that surpass expectations. They push boundaries and continue to create even more captivating floral designs. Winning the Gold award at the Chelsea in Bloom competition is a tremendous achievement for the entire Fredericks of London family. Let's keep spreading beauty, joy, and inspiration through the power of flowers.

Effective Questioning and Active Listening

Whilst with the North Yorkshire Moors Railway, it was so pleasing to see their Mission, Vision and Values framed and up on the wall around stations and offices. This was work we did together over two days with an across-the-railway group who worked wonderfully together. It has been an exciting time at NYMR with a visit from King Charles III last week to commemorate their 50 years heritage. What a wonderful organisation to be involved with!

I always enjoy my time with the team. During our recent Management & Leadership Development session, we reviewed the implementation of previous topics and continued with Communication Skills. A particular focus was on understanding and effectively using different Questioning techniques and Active Listening.

If you are interested in discovering more about the Management and Leadership Development programme, please click here.

Meet Paddy, the new CEO of Swish Group!

We were sitting around the table ready to begin our new business coaching programme, discussing the roles of each Director waiting for the 4th to join us, held up at another meeting. Suddenly I was aware of Paddy, who’d jumped up in the spare seat and wanted to be part of the action! It was a wonderful moment that gave us all a good laugh!! We made him CEO

Meet Paddy, the new CEO of Swish Group

The Red Cow vision has been realised!

Around 12 years ago I began working with Alexis who owns The Red Cow pub and restaurant with her husband and chef, Toby. It’s a wonderful, grade 2 listed building and lovingly decorated. We worked together for a couple of years as Alexis had a huge vision and plans to turn the pub into a community hub and develop the old barns into accommodation for B&B rental. Recently our paths crossed again and I was delighted to discover that the vision that Alexis and Toby had has come to fruition. Four years ago, they threw open the doors to the beautiful converted barn, which is now 5 very tastefully decorated rooms for guests. What thrilled me - in addition to seeing all of this amazing transformation - was that Alexis said that she’d recently had a review complimenting them on their stay and that the wording was almost identical to the mission statement we created for the pub in those early days!

The Red Cow vision has been realised!

Simarco International's bespoke Management Training and Mentoring Programme

Today was a real milestone for the 9 Managers of Simarco International Ltd who have been attending the bespoke 12 month Management Training and Mentoring Programme I created just for them in line with the aspirations that Trevor Scott and Simon Reed had for this group of Managers. The milestone reason? It was the final session of the programme and, in three groups of 3 Managers, they made presentations to Simon (CEO), Trevor (MD), Stephen Emler (FD) Dave Knowles (European Ops Director), Sairah Knight (HR Director) and the rest of the team. The presentations demonstrated their journey, how they had implemented the learning individually and within their teams, ideas to promote the Simarco culture and the way forward for them and the company from here. It was innovative, inspiring and enlightening!

As well as a day of Presentations, it was also a day of recognition of the hard work and application of the skills learned in a practical and effective way, which has allowed each of them the opportunity to expand their horizons within the company and be an active part of its growing future.

As a group, we are all going to miss our monthly training days but I know that this is not the end for these Managers, it is just the beginning. I have observed the wonderful transition of each of them, coming onto the course as Managers and, through the application of our work, evolving into Leaders of their teams who inspire, upskill and set great examples to those team members. I am truly proud of their achievements and particularly in the way they have allowed their mindsets be open to change, new ideas, ways of working and being collaborative and supportive as a group.

The Managers came from Simarco sites around the country: Witham, Stoke, Manchester, Bristol and Gloucester. They got to know each other, recognised the challenges of being countrywide and worked hard to form supportive relationships, bounce ideas off one another, address thorny issues and innovate for an improved way forward. It was a joy to witness!

To conclude the day, each Manager was presented with a framed certificate and they very kindly showed their appreciation to me with flowers and chocolates, which was lovely. Catherine Swann, Chris Martin, Jennie Roe, Liam Byrne, Marisa McFerran, RIchard Jackson, Scott Hutchison, Steven Wherrett, Stuart Watt - thank you for being amazing participants, engaging with enthusiasm and optimism, applying the skills learned and for making the journey enjoyable, lively and fun! Congratulations to you all and I know you will continue the journey in 'challenging yourself to be successful!'

Tina Dulieu and the Simarco International team for Coaching Dynamics bespoke 12 month Management Training and Mentoring Programme

Coaching Dynamics sponsors the Entrepreneurs Academy Award at the Robert Clack School

As an ex-Mathematics teacher it has always been a passion of mine to encourage the younger generation to reach their potential and aspire to great things. It was therefore with great pleasure that I sponsored the Entrepreneurs Academy Award at the Robert Clack School. This was where I was a pupil, a maths teacher and Deputy Head of 6th Form before going into business. Now, through the Robert Clack School Alumni Association I can encourage young people to think about business too. The standard of the entries to create a business idea would have be at home on Dragon’s Den! They considered everything from the roles of the team members, marketing, market research, finance, sales, costing and break even figures, SWOT analysis… they were tremendous! Congratulations to all the entrants and in particular Hotspot who were the overall winners! Business stars in the making ?.

Coaching Dynamics sponsors the Entrepreneurs Academy Award at the Robert Clack School

‘But Tina, you are one of the team now!’

There was a very special celebratory lunch at the beautiful Pulse Cinemas premises yesterday and they certainly know how to entertain and cater for people. Delighted at being invited, I was greeted with ‘But Tina, you are one of the team now!’ ?. Our Senior Management development and strategy session that followed was electric ⚡️ and so much progress and insights came from it. The past year of working with you and the team Mike Beatty and Kapes Patel has been a journey of discovery and creative company innovation. Congratulations to you all - I absolutely love being ‘part of the team!’?

The Pulse Cinemas team

Coaching Dynamics joins together with Pulse Cinemas


It is with great pleasure and excitement that I can announce that Coaching Dynamics and Pulse Cinemas have formed a strategic partnership to build further on the immense success of Mike Beatty, Kapes Patel and all the Pulse Team.

I look forward to consolidating the path we have already begun, the upward journey ahead, the amazing progress we are going to make and the realisation of the innovative and incredible Vision of the Directors for the Pulse Cinemas of the future!

The photograph shows some of the team members I will have the pleasure of working with and the beautiful spaces in their showrooms.  Wonderful!

Delivering Customer Service Training to supply chain experts Simarco International: Tina Dulieu’s Warehouse facility visit

Simarco International Warehouse

Whilst working with teams at Simarco International recently, I had the excellent opportunity to view their new warehouse facility in Stoke with General Manager Steve Pyne.

I was so impressed by the amazing operation there from the organised storage and distribution of PPE for the NHS (rows and rows in racks on the right of the photo), to the country-allocated loading channels to transport goods around the world. Watching the fork-lift trucks going about their work was fascinating!

Visiting the warehouse certainly gave me a greater understanding of the importance of the work of Simarco in keeping goods moving around the country and the world, which helps me ensure that my training is relevant to their industry and to their company culture, values and aims. An important aspect of all company and management training that I deliver.

Coronavirus Implications – Practical Business Strategies You Can Employ

I’m Tina Dulieu and as a business growth strategist and founder of Coaching Dynamics, I’ve been involved in businesses of all kinds and sizes for many years both as a director and advisor, and I thought would share a few strategies with you today that may be useful.

The lock down and social distancing due to Coronavirus has turned our lives upside down and put us all in a position we could ever have envisaged in our wildest dreams. It has had a detrimental effect on many businesses and the past few weeks has been about doing as much damage limitation as possible. Fire-fighting to close premises or arranging social distancing measures if open, setting up home working for appropriate staff, keeping clients in the loop and keep them on board, making decisions on furloughing staff, applying for Government grants and assistance, contacting banks and suppliers.

The situation businesses find themselves in is unprecedented but possibly not insurmountable. The key is in turning these obstacles and challenges into opportunities. It is an opportunity to review your business, your staff roles and teams, your processes and, most importantly, the strategy for your business for when things return to normal trading... and they will.

Here are some practical strategies for you to consider and implement, as appropriate for your own business:

The gift of a Round Tuit

There is a time-management prioritisation matrix I use that matches Urgent/Not Urgent tasks with Important/Not Important tasks that looks like this:

If, in pre-Covid19 times, you had filled this out with all the tasks you wanted to achieve over the next month, most likely the following would have happened:

a) All the tasks in the Urgent and High Importance group of tasks would have been done, due to the very nature of the fact that they are urgent and highly important and would generally have been planned in advanced. I call these the ‘Proactive Red Tasks’. These are the necessities of business life that keep the wheels churning.

b) All the tasks in Urgent but Low Importance box are usually tasks that are urgent to others but not

necessarily as important to you. However, they get done because they are the reactive tasks that shout the loudest, the firefighting tasks and the tasks where others put pressure on you to get them done. I call these the ‘Reactive Green Tasks’.

c) Now, the tasks in the Not Urgent but High Importance group are often the strategic tasks for the business that you plan and truly mean to do because they are important for business development and growth, but they get pushed back by the Red and Green tasks that are ‘urgent’. I call these the ‘Proactive Amber Tasks’ because these are highly important for the business. Amber tasks are often put off due to firefighting. Today I, and Covid-19, are giving you the gift of a Round Tuit! This allows you to now take the time to think about, strategise, plan and action, all the tasks that you meant to do but didn’t get ‘round to it’!

So, what tasks are, or could be, in your Amber Tasks lists of high importance? How is the time to take the opportunity to do them! Here are some suggestions:

Opportunity No.1:

Review all the processes and systems in your business.

  • Are there certain processes to the way you work or deliver your services that you’ve been meaning to document and implement?
  • Are your staff compliant with the way that the business runs and do you need to do virtual training sessions? Training can be given even if they are furloughed. Zoom is a great platform for this and I have been delivering management training sessions on it, you can see everyone and screen share documents and PowerPoint.
  • How about your accounting systems, do they give you what you need? Perhaps now is the time to investigate and watch tutorials. There are many out there, personally I am a fan of Xero.
  • Is now the time to get your team to write that Operations Manual you’ve been intending to do for ages?
  • What other systems have you been meaning to look into? Now is the time.

Opportunity No.2:

Communication. Who could you communicate better with and what messages do you want to get across? Keeping in touch with your clients and customers is paramount at this time.

  • What new or recent services, products or features have you been meaning to better advise your clientele about and encourage them to use either for now or when you re-open?
  • Could you do a survey of your customers or clients to find out what services or products they would like to see for the future, or to ask for specific information on your services or products. Survey Monkey is a great platform to do this.
  • Could you write blogs for your website or social media to communicate with others and make new connections too? Could you record videos?
  • Use virtual video conferencing to see and speak to your clients.
  • Communicate with your suppliers of physical items, are they doing any deals at the moment? They want to keep their customers too.

Opportunity No.3:

Take time to really strategise for your business.

  • Your business has undoubtedly taken a hit; what are your new targets for each quarter in terms of number of customers or clients, staff you employ, outgoings? It is important to do a cash flow forecast.
  • Have you read up on and applied for all applicable Government grants and help there is? Visit
  • Do a GAP analysis on your services. In other words, list what is available, who and how many of your clients or customers use those offerings, what is most popular, what is least popular and analyse why. How can you encourage more up-take from current customers? Are they all aware of everything that is available?
  • Do a Role Mindmap for yourself and your team members – here’s an example of a MD’s role mindmap:
    MD mindmap example
  • What responsibilities do you want to reallocate? You could do one for each person or the group. What are the things that ‘only you can do’ as the business owner? Do you focus on them? You can hand draw Mindmaps and use them for anything to want to map out or think through, that’s how I always start my through processes. This one was done on

Opportunity No. 4:

Have a brain-storming session with your team or partners, always an inspiring thing to do. What else can you do? I am sure your list could be very long! Whatever you choose to do, ensure you are proactive, excited and resourceful. You will then keep your customers, keep positive and, most of all, ensure that you have a business to come back to!


I hope it has been useful to do some reflection on opportunities for your business. Do let me know what strategies you’ve been engaging in that have kept you motivated.

If you’d like to chat with me further, you’ll find my contact details here on my website or message me on LinkedIn.

Keep proactive, innovative, inspired and, most of all, stay safe!

What does a Business Coach do?

Welcome to my 60 second guide: the business information you need in bite-sized pieces



A business coach of worth and value is an independently successful, experienced, highly skilled and knowledgeable person who takes you and your management team on an exciting journey to create your own business success story!

They help you clarify your vision, define the actions needed to achieve it and then keep you and your teams focused on the prize. Yet this is only part of their role.


19% of companies surveyed reported an ROI of 50 times their investment after employing a business coach, while a further 28% saw an ROI of 10 to 49 times the investment*


It's an enlightening process. Conversations are facilitated by asking insightful questions so that your vision, goals and aspirations are clarified and the path to achieve them becomes clear; this sometimes involves playing ‘devil’s advocate’ to challenge and test theories where necessary.  

Identifying and clarifying key pathways, decisions and actions that your team needs to make, then holding those responsible accountable, is all part of a business coach’s unique role. They help you sustainably and profitably progress your business; transforming it from where it is now to where you want it to be according to your vision; a little scary but greatly motivating!

The return on investment in an excellent business coach is often beyond measurement as they will have many roles: a business ‘partner’ who is 100% on your side, a mentor, a confidante, a mine of information, a wise and independent ear. Every question asked and every action proposed is structured to support you and your team with achieving the euphoria of success.


Alongside productivity increases, people who work with a business coach become more positive, and experience improved self-confidence (80%), improved relationships (73%), and improved communication skills (72%)*


Business growth, restructure where necessary, or finding the most appropriate exit strategy should all be in the toolbox of a great business coach. To achieve these goals, the best coach will help  management teams understand each other, work more effectively together and create an excellent culture for the business to thrive in. 


Coaching for business growth - your business coach will:

  1. Help you understand your business now and define your future aspirations

  2. Listen carefully, question and support you with creating plans that enable you to reach, and then surpass, your business goals

  3. Keep you focused, motivated and accountable

  4. Challenge your thought processes

  5. Share their years of business experience and coaching expertise

  6. Support you unreservedly without the emotional attachment of being ‘in’ the business and help you focus on the success you desire.


Can your business afford not to hire an excellent business coach?  

If you’d like further information, contact Tina Dulieu, Coaching Dynamics Ltd, by emailing This email address is being protected from spambots. You need JavaScript enabled to view it. today!


*ICF Global Coaching Client Study


Simple strategies to increase your profits

strategies to increase your profitsHow often do you take time out from your busy working day to strategically review your business? There are many ways of increasing profits to consider but with time being a precious resource, there is often not enough hours to implement them all, so here I am going to highlight just three of them to get your mind thinking.

When time is taken to focus on the following three key strategic areas, it can dramatically increase your profits, especially if all are applied and achieved together. Focused efforts to make even very small changes to client or team behaviour can result in increased profits of 33% or more.  This is a strategy highlighted to me by Peter Thomson, a specialist in sales techniques.

Here are the three key areas:

Increase revenue from existing clients - draw up a business strategy that identifies how you can sell more products or services to your current client base. Have you identified how to cross-sell to your clients? Could you do a GAP analysis of which products/services each client buys? Can you improve your customer service? Also consider a price increase as just a little can make a big difference.

Create revenue from new clients - increase your marketing efforts to attract new clients to your business. Do you have an expert to help you with this, and when was your marketing strategy last updated? Recommendations and referral schemes are also powerful tools to increase your customer base, how effective is yours? Do you network where you are likely to find more clients?

Generate revenue by encouraging clients to buy more frequently - would the clients benefit from purchasing your services or products more frequently?  How can you add extra value or service by encouraging this?  What benefits would there be for them to purchase more of what they already buy?  Can you identify this and discuss with the client?

When looking at all this in practise, how will efforts in any one of those three areas genuinely affect your profit levels?  Let’s take a look:

  1. Increase average spend of current clients
  2. Increase number of new clients
  3. Increase frequency of purchase of all clients

A company that increases revenue by 10% in:

- One of the three areas above without increasing overheads will gain a welcome 10% in profits;

- Two of the three areas above without increasing overheads will gain pleasing 21% in profits;

- All three areas above without increasing overheads will gain a huge 33.1% in profits!

A numerical example of all three together:

Baseline - 100 clients spending £1000, 5 times a year = £500,000

  1. Increase spend by 10% gives 100 clients spending £110, 5 times a year = £550,000 giving 10% profit.
  2. Increase no.of clients by 10% and spend by 10% gives 110 clients spending £1100, 5 times a year = £605,000 giving 21% profit.
  3. Increase frequency of purchase by 10% in addition to above gives 110 clients spending £1100, 5.5 times a year = £665,500 giving 33.1% profit.

Suddenly that time taken to implement these changes seem very, very worthwhile!  Applying each of these strategies in a systematic and focused way will have a significant impact on your bottom line and profits.

Key actions:

Create a business strategy for the three key areas above and empower your leadership team to drive change.

If you would like help with creating the strategies for this, email This email address is being protected from spambots. You need JavaScript enabled to view it. or complete the enquiry form on the website.

7 Top Tips for Running a Productive Appraisal Process


Appraisal time. Very often these words make employees shudder and managers run and hide. Why is it that on the whole, we don’t like appraisals?

For the employee, is it the fear of hearing something that you don’t want to know? Is it because you are forced to reflect and analyse yourself and your work? Or is it simply that you feel that it’s a waste of time and doesn’t make any difference to your daily working existence?

For the manager, it is the fear of having to find a way to deliver uncomfortable performance results or find a way to motivate people you have worked with a long time?  Or maybe thinking that the employee doesn’t really ‘get what it’s all about’?

Tina advises, “Your staff and teams are the lifeblood of your business - nurture and feed them, inspire, challenge and encourage them, and create a motivated workforce that reflects your company’s values.”  

For managers, the benefits of appraisals need to be clear. They are a time to motivate your workforce; to recognise their contribution and to incentivise them for the year ahead. They provide a framework to assess team members; to ensure that they are meeting prescribed working standards. Appraisals help track progression, clarify roles and ascertain where you can offer training, and they support succession planning. They also allow managers to set goals and objectives based on the business’s overarching strategic growth plan.

Two-way communication process

Employees often find the benefits less clear and this is where a business can spend time communicating and reassuring teams that the appraisal process is a mutually beneficial activity. A good appraisal should be designed to allow an employee to share their opinions, self-assess how they are doing in their role, request support or training and to aspire to personal growth. Giving your team time to consider these things in advance, using clear guidance to channel their reflections, and then discuss them in secure environment is imperative.

Here are my 7 top tips for running a productive appraisal process:

  1. Share the purpose and value of the appraisal process with your team.  

  2. Be clear about your company culture and your expectations about how you want people to work. Demonstrate this by including key actions in everyone’s appraisal.

  3. Clarify who appraises who - use your organisational chart to ascertain line managers

  4. Create an appraisal document for use by both parties. Give time to complete this form at least 7 days in advance of the appraisal meeting, which should be done face-to-face.

  5. Encourage self-assessment and discuss the results and any differences between what the line manager and the team member thinks

  6. Consider holding intermediary appraisals - running appraisals 12 months apart allows time for bad habits to set in and discontent to grow.

  7. Follow up on agreed actions and feedback progress.

The greatest thing for a business is to have fantastic employees. Make appraisals a positive experience for them and increase the value of your best resource!


Recommendation for Tina:  

“Thank you for your support with appraisals, which was very helpful and extremely thought provoking. It has enabled us to review our process, the questions we ask, and how our managers conduct reviews.” HR Manager, CBF


If you would like help with creating systems or training for appraisals, email This email address is being protected from spambots. You need JavaScript enabled to view it. or complete the enquiry form on the website

Mirror, Mirror on the Wall

Mirror, Mirror on the Wall.... Reflection of a Business Owner or Senior Manager

You’ve worked hard, built up your business or department and have a team of people to manage, inspire and motivate while still carrying out your own priorities. Work is busy, time is short, you need to rely on others in your team to deliver what you require of them to the right standard… but do they deliver?

Have you answered ‘always’? Or ‘sometimes’? Or ‘not often enough’?  If it is not ‘always’, then why do you think this is and what should you do about it?

What I’m about to say might be a bitter pill to swallow, but if your team are not performing as you need them to, then you must first look inward because you might be the reason!  Take a look in the mirror and ask yourself these questions, answering as honestly as you dare.

  • Do you and your team have shared and written values and a vision of what the business and team are aiming for?

  • Have you set high enough standards, provided the structure to perform well and put the correct processes and procedures in place for good practice?

  • Are you always consistent in your expectations, fair to everyone (whatever your personal relationship with them), disciplined, in control yet still approachable?

  • Do you delegate effectively with clear explanation and monitor progress without either micro-managing or abdicating from the responsibility?

  • Do you provide opportunities for personal development for each member of your team and properly recognise and reward those who work hard for you?

Such a lot to think about and so much ‘know how’ to acquire! Being a ‘leader’, either by being a business owner or a senior manager, requires great skill that does not always come naturally to everyone.  But, like most things, managerial skills can be learned, practiced, mastered and then implemented with great success – that’s the good news.

When trying to keep all the plates spinning in the hub-bub of business, negotiation, people management and innovation, try taking a step back occasionally and viewing yourself from the perspective of your team members. What would they see? What would they say about you? What would they be feeling about how you manage and lead them?  Would you like the answers?!

Your team will look to you lead and you must create the right image.

Are you what you would want them to see?


If you would like Executive Coaching to be the best leader you can be, email This email address is being protected from spambots. You need JavaScript enabled to view it. or complete the enquiry form on the website

The Coaching Profession Recognises Tina Dulieu’s Contribution to the Success of Businesses with an International Award!

Each and every day in my work, it is my mission to help the Business and Management clients grow, develop and be more successful in their business or role.  Rarely is the spotlight turned on me but recently it was and I am proud to share some very good personal news with you!
On 5th December, 2015, at a glittering black-tie ceremony that I attended with my family, I was presented with a beautiful glass trophy and a certificate for winning the International Coaching Awards 2015 for Small Business coach of the year.
The award was run and presented by The Coaching Academy, the largest Coach Training provider in Europe, and was independently judged by external coaching bodies such as the International ACSTH, Association for Coaching, Institute of Leadership & Management and others.  The Coaching Academy has students in over 60 countries around the globe and competition was very high.  The winners can be viewed at Award Winners
It is down to each and every one of my clients, present and past, and their successes that I have been recognised for my work in the ‘World of Business’!  For that I am truly grateful, as without my clients, our work and the experience I have gained from working with them, I could not have won this Award.
I look forward to continuing my work with Business and Management Clients in the New Year, along with some exciting new ventures in the pipeline, and want to personally wish you every success in your business, role and all that you do in 2016!

GrowthAccelerator Awards – Coaching Dynamics’ Client Novo Construction Are Finalists

It’s official – Novo Construction Limited in Hertfordshire have done amazingly well to be finalists in the prestigious national GrowthAccelerator Awards ‘The Brave and Bold’! Novo Construction are one of 8 finalists in the category ‘The Game Changer’ from hundreds of entries. This category is for companies who, through the GrowthAccelerator programme, have moved their business into a different market or direction and grown substantially as a consequence.

Novo Construction’s Growth Coach, Tina Dulieu of Coaching Dynamics, says “Novo really deserve to be finalists as they have certainly changed their game. Scaling down their residential work and focussing on acquiring larger build contracts was key. Through our strategic planning, training and DISC profiling to get the right employees, we ensured that Novo’s direction was clear and they had the correct skills to make it happen. The result is that they have turned a £350k turnover business into one that has secured £3m of contracts within 18 months. That’s some achievement! I congratulate them and wish them every success in winning their category in the GrowthAccelerator Awards! We shall all be at the Awards Ceremony in Mayfair on 5th June for the announcements. It will be an amazing evening, I’m sure.”

Tina Dulieu Is A Contender For GrowthAccelerator’s Growth Coach Of Year Award

Tina Dulieu of Coaching Dynamics, a registered and approved Growth Coach for the Government co-funded GrowthAccelerator programme, is in the running for the prestigious ‘Growth Coach of the Year’ Awards in Mayfair on June 5th.

Tina was delighted to receive this email from the office of GrowthAccelerator Awards body: “As the coach for Novo Construction it's our pleasure to inform you that you are also now entered to be considered for the Best Growth Coach Award in recognition of your role in the success of their growing business.”

Novo Construction, one of Coaching Dynamics’ GrowthAccelerator clients, is a finalist in ‘The Game Changer’ category of ‘The Brave and Bold’ Awards. So Tina Dulieu and Novo Construction are keeping their fingers crossed to pull off the double on the night!


London GrowthAccelerator Client Pays Testimony To The Skills Of Coaching Dynamics

Michael Cole, MD of Prime Light Electrical Limited in NW London, has been so delighted with his company’s progress with Tina Dulieu of Coaching Dynamics while on the GrowthAccelerator programme, that he sent the following testimonial. Prime Light Electrical’s Management Team received Growth Coaching and Management Training from Tina Dulieu over a 6 month period. This is what they said:

Tina worked with us for 6 months as our Growth Accelerator coach.

Tina has a strong analytical grasp, excellent communication skills and good people skills - for the 6 months she worked with us she proved invaluable, not only for her work as GA coach but also providing sound advice along the way on a wide variety of matters.

Tina’s legacy to Prime Light is that we find ourselves a much more focussed and robust management team, more aware of each others strengths. Consequently we are a stronger, healthier team with an ambitious yet realistic growth plan for the next three years and a more positive ‘can do’ attitude.

Tina also ably assisted us in designing and implementing a marketing plan, a staff appraisal system, and taught us the importance of using DISC analysis when recruiting with the aim of getting it right first time ! All in all Tina did a great job for Prime Light and I would recommend her wholeheartedly!”


GrowthAccelerator Success Published in Business Weekly Newspaper!

The success of Zoom Answer Call Service through the GrowthAccelerator programme has been recognised and reported in Business Weekly.  Zoom's MD, Chella Heyes, and her Growth Coach, Tina Dulieu of Coaching Dynamics, are both pictured and quoted in the full page article.

Tina Dulieu says, 'I am delighted to see the recognition of Zoom's success in such a prestigious newspaper as Business Weekly.  Chella and her business have really benefitted from GrowthAccelerator and they continue to go from strength to strength. I am excited to be part of that growth as the strategic planning and actions implemented are having the desired effect!'

Read the Business Weekly Article here.

Cambridge Business Zooms Ahead With GrowthAccelerator

Chella Heyes and her Management Team of Zoom Answer Call Services are in the news! They have been chosen as a GrowthAccelerator official Case Study and their story has also been released to the Cambridge press.

Having completed a six month Business Coaching programme with Tina Dulieu of Coaching Dynamics, one of GrowthAccelerator's registered and approved Growth Coaches, Zoom Answer Call's business goes from strength to strength.

GrowthAccelerator is where ambitious businesses go to grow. A unique service led by the country’s leading growth specialists, GrowthAccelerator provides driven businesses with new connections, new routes to investment and the new ideas and strategy they need to achieve their full potential.

Read of Zoom's exciting success story and GrowthAccelerator Case Study here.


Business Coaching Praise from Hertfordshire Business

Such a delight for me to know that Coaching Dynamics' clients benefit from Tina Dulieu's Business Coaching sessions. Thank you to Jan Hunter and David Porter, Directors of Knight Property Management, Hertford, who kindly wrote: 'Tina, this is just to say a big 'thank you' for your ongoing support of us and our company. Your help and advice means such a lot to us, and is one of the reasons why we recently won our FSB Award for East Herts Business of the Year 2013. We simply would not have won this award without you.'

Business Coaching Success through GrowthAccelerator

Business Coaching Success through GrowthAcceleratorCoaching Dynamics’ clients, Danny Taylor and John Grehan, Directors of Novo Construction, Hertfordshire, are delighted to celebrate their successful completion of GrowthAccelerator, with registered and approved GrowthAccelerator Coach, Tina Dulieu.

Novo Construction, whose head office is in Standon, Hertfordshire, have experienced a huge rise in enquiries and projects as a result of implementing actions to achieve their ambitious goals and vision for the growth of their business. A three year strategic plan, created through a six month GrowthAccelerator Business Coaching Programme with Tina Dulieu, has resulted in Danny and John employing three more office staff and a site manager, with more key staff planned to join the growing team to facilitate these major construction projects.  One project alone is a £2.5 million construction of houses and shops in Battersea, London, with many other projects being lined up.


Tina commented ‘I am delighted to see the huge success of Danny and John’s hard work and commitment to the growth of their company. Their dedication to implementing the actions decided through our strategic planning, along with their expertise to deliver first class construction and building projects, has sealed their success in winning major new contracts. Long may it continue!’

Tina Dulieu is a registered and approved GrowthAccelerator Coach. GrowthAccelerator is where ambitious businesses go to grow. A unique service led by the country’s leading growth specialists, GrowthAccelerator provides driven businesses with new connections, new routes to investment and the new ideas and strategy they need to achieve their full potential.

GrowthAccelerator Works!

SO very excited for one of my GrowthAccelerator Clients who has just secured a £2.5m project!!! More details as soon as the final paper work is signed.... What a fantastic way to start the day!

For further details visit the GrowthAccelerator page of Coaching Dynamics’ website

FSB Hertfordshire Business Awards 2013

FSB Hertfordshire Business Awards 2013At a spectacular event of the FSB Hertfordshire Business Awards 2013 at the beautiful Shendish Manor Hotel, Hertfordshire, two Coaching Dynamics' clients Team2Clean and Knight Property Management were winners in their categories!

Jan Hunter and David Porter of Knight Property Management won East Herts Business of the Year which is a testament to all the hard work they have put into their business to offer their specialist and exceptional service to landlords and tenants of rental properties.

Cristina Antochi runs Team2Clean with her husband Anton and Cristina was a very well deserved winner of the category Real-Life Entrepreneur. Cristina has built an amazing business with teams of male/female pairs of domestic cleaners across Hertfordshire and Essex and has created franchises for the business to grow further. Cristina is an inspiration indeed!

Tina Dulieu, Business Coach for both companies, said 'I was absolutely delighted that Knight Property Management and Team2Clean won their categories, it was so well deserved in both cases! It was a wonderful evening with us all sharing a table and cheering wildly as each of our businesses won! I am sure that both businesses will go from strength to strength, I am delighted to be part of that success and I look forward to their continuing growth.'

Two Client Finalists in FSB Hertfordshire Business Awards 2013

Congratulations to my clients Jan and David of Knight Property Management and Cristina and Anton of Team2Clean, who are both finalists in two categories in the FSB Hertfordshire Business Awards!

Knight Property Management are finalists in the two categories: Best New Business and East Herts Business of the Year.  Jan and David richly deserve to be finalists, they truly care about their clients and the service they provide to landlords and tenants is excellent and extremely supportive. 

Team2Clean are finalists in the two categories: Young Business Person and Real Life Entrepreneur.  Cristina has an amazing story of how she created her business with husband Anton and has become very successful running a network of domestic cleaning teams across several counties.  She is an inspiration to us all.

We will all be attending the Awards Ceremony on June 13th and I shall be cheering them on to win!  Sincere 'Congratulations!' to both businesses for success on the night.

Marketing Guidance Make A Difference To Engineering Company

Ian Davies, MD of Waltham Forest Engineering, a Coaching Dynamics' client on GrowthAccelerator, posted this testimonial on Tina Dulieu's LinkedIn profile:

"Tina was my business coach on GrowthAccelerator for 6 months. During that time she gave me a better understanding of how marketing could benefit my business and introduced me to approaches I hadn’t known about. We now have a well-thought out marketing strategy, which has already brought benefits. Tina is an astute and creative thinker with an engaging personality; I’m happy to recommend her.”

Tina commented "It is always a delight to see the success of my clients and many more testimonials of success can be found on my website"

Coaching Dynamics launches a new website!

The new website has been built to the highest design and accessibility standards, and offers Coaching Dynamics an opportunity to publish its materials and engage with its audiences using the latest web-based technologies.

For further information, please email This email address is being protected from spambots. You need JavaScript enabled to view it..

Tina Dulieu of Coaching Dynamics is a Coaching Academy Licenced Trainer    Federation of Small Businesses

"I have always found Tina to be very informative and she strikes the balance between being confidential and providing you with feedback that can be used to improve the overall business performance."

Trevor Scott, MD
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